Thursday 3 February 2011

BOMAG Raises Prices


One of the world's leading companies in the compaction and road rolling industry has announced a price rise. The German compaction equipment manufacturer bomag have stated that they have been forced to implement a price increase of 3% across its range of rollers and compactors. The company says that the price hike is due to higher material costs.

In a statement released by BOMAG, the company said that it had no choice but to pass on the increased cost of materials and components. The company also believes that this could be first of further price increases on their equipment.

In its statement bomag said it was "responding to cost increases for certain component groups, such as drives, rubber parts, NE metals and plastics, and which are expected to increase further over the next few months."

BOMAG are the world leaders in compaction technology, and have recently released innovations like the Asphalt Manager II system, which is an update to its already widely used and popular Asphalt Manager feature. AM has proved valuable to many road builders in efficiently compacting asphalt with other layers of aggregates.

Customers are expected to be disappointed by the price increases, as a difficult economic climate has put pressure on many users of road rolling and construction equipment.

The company have pulled no punches in saying further increases could be coming, and are unapologetic about the measures they are taking to balance the increase of material costs.

"BOMAG expects further cost increases in 2011 for other components and is obliged therefore to pass on a proportion of these increases and the associated costs in its product pricing," said the company in its statement.

BOMAG will be showcasing their range of equipment at the new prices at the BC India show in Mumbai between the 8th and 11th of February. The company will be exhibiting in the roller category alongside rival manufacturers from India and China.

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